Cookies

To make full use of the features on our site you will need to accept cookies, as we can only provide you with certain personalized features of this website by using them. If your computer is configured to accept cookies we will be able to provide time saving functionality such as remembering saved login information or displaying advertisements.

However, if you'd prefer to restrict, block or delete cookies from autotrader.co.uk, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.

For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/.

What are Cookies?

Cookies are tiny text files that are stored on a user's browser. Most cookies contain a unique identifier called a cookie ID: a string of characters that websites and servers associate with the browser on which the cookie is stored. This allows websites and servers to distinguish the browser from other browsers that store different cookies, and to recognize each browser by its unique cookie ID.

Cookies are widely used by websites and servers to provide many of the basic services we find online. If you shop on a website, a cookie allows the website to remember which items you've added to your virtual shopping cart. If you set preferences on a website, a cookie allows the website to remember your preferences the next time you visit. Or if you sign into a website, the website might use a cookie to recognize your browser later on, so that you don't have to sign in again. Cookies also allow websites to collect data about user activity, such as how many unique visitors a page receives per month. All these applications depend on the information stored in cookies.

Cookies used on the website

Here is a list of how we use cookies on the website

Google Analytics

We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website to evaluate and develop our Website. This is known as 'digital analytics'. We may also record certain information that customers provide during a Website purchase or other process.

This information allows us to understand individual behaviors and needs more accurately.For more information on how Google uses the data collected via this service, see here: http://www.google.com/policies/privacy/partners/

To opt out of being tracked via Google Analytics, you can also use Google's opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.

Google Adsense

AdSense uses cookies to improve advertising. Some common applications are to target advertising based on what's relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.Cookies themselves contain no personally identifiable information. Depending on the publisher’s and the user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account.

Learn more about how Google Adsense uses cookies at https://support.google.com/adsense/answer/7549925?hl=en.

Microsoft Clarity

Clarity's normal functioning requires that we set cookies on your visitor's browser. These cookies are placed by the setup script that you installed to run Clarity. When the script is installed, Clarity's cookies send us non-personally identifiable information about your users. Clarity's tracking code uses a cookie to obtain user session data. A cookie is a small file stored on the browser that tells us how a user accessed your site, the user's location, the user's language preference, and more. As a website publisher, you may be subject to a law that requires you to obtain consent before setting cookies on a user's browser or collecting users' personal information, such as the European Union's General Data Protection Regulation and ePrivacy Directive. Other laws may require you to give your users the ability to opt-out of your use of cookies. This document explains how to customize Clarity's cookie settings.

Learn more about how Microsoft Clarity uses cookies at https://docs.microsoft.com/en-us/clarity/cookie-list

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